Are we ready to bid goodbye to E-Mails?
I have come
across many posts which often compare e-mails to delivering letter by
horseback. What the contemporary work relies on is a faster medium of
communication.
Organizations
have been gradually moving away from using e-mails which remained as the
primary way of communication for a long period of duration.
Well, it is a
known fact that people are so accustomed to using e-mails now. Hence, they find
it comfortable, familiar and above all user friendly. However, the point in
question is that more and more professionals are arguing that emails eat up
their precious time and hinder productivity as they just wait for the reply to
be received from the other end.
Corporate
professionals are finding collaboration tools
far more effective than e-mail as the same allows information and content
exchange in a much more intuitive manner. Consider a small example, how many
times do you e-mail a person whom you do not know personally. Of course, you do
that, but then most of us are being formal when you are writing an e-mail to a
person for the first time.
On the other
hand, we have state of the art enterprise collaboration platform through which
your message can reach out to virtually everyone including those to whom it is
most relevant. Once again, you are saving both your energy and time by not
typing out those long e-mail addresses, marking Cc and Bcc to add the
respective recipients. Ultimately, that idea or content gets lost in someone’s
inbox and hence the case against E-Mails.
As most
professionals use one e-mail address, it is common to witness problems such as
multiple emails and resulting confusion just for a small issue like deciding
the time of a meeting. Messages/E-Mails being delivered to spam and not knowing
which edited version is the current one are some of the common problems that
people have become used to while using the E-Mails.
So what is it
that we are trying to solve? It is certainly an online platform what we think can be a
potential solution where everyone can contribute in open discussions (much like
we do in the popular social networking websites like Facebook etc). As more and
more people engage in such networking, dynamic ideas are being spread
colossally by the virtue of a single click.
If you ask about
my personal opinion, we are a content sharing platform, Oogwave and as a
practice, we hardly exchange e-mails to communicate. We use the same platform
that we offer to our customers, for sharing the content that we work on. It not
only helps us keep a track of all the significant content, it is by far a
faster mode of communication as we make great use of ideas which other have to
offer on a given post/entry which was just not possible over E-Mails.
With
organizations, people and executives using these smart sharing tools, we are certainly
marking the end of mails primarily because of the following reasons:
E-Mail – An unproductive tool
For most of us, our
e-mail address has become an open door for anything and everything. The content
ranges from our important office documents, to unnecessary social media
updates, holiday packages offer and what not. So, on the one hand we have that
important document and above and below that, we have messages that we do not
even want to open.
Most of the
executives often complain that since they have so many connections owing to
their huge network, they receive huge amounts of e-mails on a daily basis,
which are often a blend of important and unimportant ones.
People expect
quick replies to their queries, and it becomes cumbersome to reply to a huge
number of e-mails which leaves the waiting party nothing less than in a state
of frustration.
Content being lost in E-Mails
I have
experienced this myself. Once, I was working on a Project which used an excel
sheet primarily to track the information. It was going all fine until one of my
colleagues happened to change the subject of the mail in which the thread of
mails/conversation was being created. That is when the entire problem started.
It was not only difficult to track multiple threads containing the same
information, many links were broken as some of the team members were not
included in the mail conversation started with a different subject line.
Attaching and
sending files, logging on every time (multiple devices), editing or modifying
different versions is indeed a challenge especially when a person is not using
any supporting collaboration tools.
Chief Executive
and President of Klick (a digital marketing company in Canada ) Leerom
Segal quotes, “We believe email is fundamentally unproductive, you need to sift
through too many documents and things get lost”.
Non-Social nature of E-Mails
Today, a post is
expected to be shared, re-shared and commented upon. It goes viral and reaches
huge audience and it does not take much for an idea to develop into a
revolution. This is certainly not what e-mail does, where the ideas gets buried
in an inbox, and is seldom referred again. That viral cascade is not being
triggered when one thinks of e-mails. The non-social nature of e-mails also
minimizes the opportunity of innovation which is so very crucial for the
success of an organization.
With the use of enterprise collaboration tools, people now
have the liberty and control over what information they see as opposed to the
email where the information just keeps flooding in (both solicited and
unsolicited).
Losing the opportunity to use Internal
Knowledge
While you can
search for content in your mailbox, you cannot do that for others in your
office. Hence, some of the breakthrough ideas that has been accumulated over
the years is just locked up in the inbox and is not being shared to use the
full potential of internal expertise. The organization is expected to be in a
much better position only if they can move all this content into a searchable, common platform that adds, trains and
develops all the concerned professionals within the organization.
E-Mails have
served a lot to the organization but the need of the hour is moving towards a real time communication platform which can
result in cost savings as it would save time which is required to log in to
check that mail (which is now required more frequently than ever now). Also,
with more executives using the smart devices to check e-mails, there are huge
data charges involved which companies might be able to save should they be
using a real time enterprise collaboration platform.
A smart
organization is one which acts proactively and sets a trend rather than to
follow it. Its time you try out a smart content sharing platform. Visit www.oogwave.com and register for free to
experience a new way of communicating and collaborating with your colleagues to
move ahead of the E-Mail era.
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