Tuesday, October 15, 2013

20 Steps to Case Solving

  1. Determine what main questions are being posed in the case.
  2. Determine what additional questions need to be  answered  for you to make a recommendation – think total business solution.
  3. Group like questions together; this will often spawn more questions to be considered .
  4. Reread case a second time, making notes and jotting down additional questions, observations and potential solutions that come to mind.
  5. Evaluate your data – use tools such as SWOT, PESTLE, etc. to organize your thoughts.
  6. Write your problem statement.
  7. Prepare to write your situational analysis by assessing the overall macro environment situation/ market conditions (from case which must be taken into account when determining your best solution to the stated problem. 
    1. Write the situational analysis. Remember: It must be an assessment/ analysis, NOT simply a recitation of case facts.  Think: “So what?”
    2. Identify your evaluation criteria; can be Quantitative or Qualitative.
    3. Evaluate the Status Quo (allowing for changes in macroenvironment).
    4. Develop possible solutions for each of the questions posed/ problems identified.  Come up with as many options as you can.
    5. Develop 2 or more viable, distinctly different alternatives; you will know they are truly different if they take the company/product in different directions. Feel free to combine options and to have some options be repeated in each alternative.
    6. Evaluate your proposed alternatives using the evaluation criteria you set earlier.
    7. Identify your top alternatives; write a short rationale for keeping or discarding each one.
    8. Review your recommendation to ensure that it is comprehensive and that all elements work together.

    1. Create your implementation plan; ensure that all items outlined in your recommendation are included in the implementation plan.
    2. Revisit your situational analysis and see if anything needs to be added, amended or deleted.
    3. Write your conclusion.
    4. Write your Executive Summary: It should be a précis of your paper, not a roadmap.
    5. Hand  your paper in on time. 

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