20 Steps to Case Solving
- Determine what main questions are being posed in the case.
- Determine what additional questions need to be answered for you to make a recommendation – think total business solution.
- Group like questions together; this will often spawn more questions to be considered .
- Reread case a second time, making notes and jotting down additional questions, observations and potential solutions that come to mind.
- Evaluate your data – use tools such as SWOT, PESTLE, etc. to organize your thoughts.
- Write your problem statement.
- Prepare to write your situational analysis by assessing the overall macro environment situation/ market conditions (from case which must be taken into account when determining your best solution to the stated problem.
- Write the situational analysis. Remember: It must be an assessment/ analysis, NOT simply a recitation of case facts. Think: “So what?”
- Identify your evaluation criteria; can be Quantitative or Qualitative.
- Evaluate the Status Quo (allowing for changes in macroenvironment).
- Develop possible solutions for each of the questions posed/ problems identified. Come up with as many options as you can.
- Develop 2 or more viable, distinctly different alternatives; you will know they are truly different if they take the company/product in different directions. Feel free to combine options and to have some options be repeated in each alternative.
- Evaluate your proposed alternatives using the evaluation criteria you set earlier.
- Identify your top alternatives; write a short rationale for keeping or discarding each one.
- Review your recommendation to ensure that it is comprehensive and that all elements work together.
- Create your implementation plan; ensure that all items outlined in your recommendation are included in the implementation plan.
- Revisit your situational analysis and see if anything needs to be added, amended or deleted.
- Write your conclusion.
- Write your Executive Summary: It should be a précis of your paper, not a roadmap.
- Hand your paper in on time.
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