Introduction
This portfolio is an in-depth
analysis of the organization from the starting stages of organization to the
last stages, which are an evaluation of the organization stakeholders.
Organizations are part of the business world, and it is important to understand
their formation, working condition and values and their organization.
Businesses are growing entities that develop through inputs to make them into
strong organizations.
Seminar
Question one
An
organization is a systematic arrangement of persons who have common goals. An
organization is a system that is goal oriented and has member who form it to
attain the common goals. Every organization that is formed has its distinct
purpose different from another organization (Schermerhorn, 2011). An organization
comprised of is composed of the members who have a common agenda. Choo and Bontis (2002) in their recent research
found that different organizations have different organizational structures,
and each organization is because each organization was formed for its own
distinct purpose. The organization structures differ in terms of hierarchy;
each organization has its distinct hierarchy chart. Research (Robbins and Coulter, 2008) suggests that the reason for the difference in hierarchy
is because each of organizational values, culture and nature of business. Kinicki and Williams (2012) in their research found
that organization has its unique values and culture and the nature of business
affects its hierarchy. An organization in the banking industry will have a
different structure in comparison to a company in the agriculture industry.
Every industry has a distinctive structure in which organizations in the
industry thrive.
Seminar
Question Two
Understanding the culture in which
an organization operates is very crucial for any interested party (Schermerhorn, 2011). The reason
behind this is that every organization exists within a certain context. From
the definition of an organization, it is formed by person with same ideas,
goals and, therefore, this is a group of people who have an idea of what to
accomplish and by what means to do that (Baligh, 2011). Research (Robbins and Coulter, 2008) suggests
that in order to understand the context of the organization, it will be helpful
in understanding the origin of the arrangement, the common ideas, the culture
of the organization and the values within that organization. Understand the context means coming to terms
with how the organization operates both in the short term and in the long term.
Seminar
Question three
Every organization must make a
decision at one point while, in the business. It is the nature of the decisions
made that determines the success of such an organization (Cole, 2004).
Strategic decision-making is an approach whereby all the aspects are put into
consideration and, therefore, the decision make ensure that there is a
comprehensive plan that ensures efficient utilization of resources in
consideration of current and future business environment to meet both long term
and short-term goal in the organization
(Henry, 2011). Strategic decision makers sometimes use developed
frameworks such as SWOT analysis and PESTEL (Stacey, 1996). These developed
frameworks give an initial analysis of the working condition of the
organization and give the performance of the organization that guides the
decision maker in making a strategic plan.
Seminar
Question Four
Proton Company Pestle
Analysis
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Political
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Economic
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Social
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Technology
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Legal
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Environmental
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NAFTA policies
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Economic crisis
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Large population
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Competing development
in technology
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High taxation
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Change in environment pollution policies
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Slow growth and
development of Malaysian economy
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Automobile ownership
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Maturity of technology
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Agreement to supply
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Increased temperatures
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Increased the
competition
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Decrease buying pattern
of the consumer
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Potential for
innovation and development
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Government policies
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Increased environmental
awareness
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Proton
is experiencing competition, decrease in sales volume, decrease in the market
share, also is affected significantly by AFTA policies as seen in the PESTLE
analysis. The company has strong government support, and it dominates the
market in term of its market share. Nevertheless, the company level of
technology is low and this might affect it future comparative advantage. To
become successful in the future the company should increase the innovation
level. Through innovation, the organization will be able to produce new model
of cars. The Analysis shows that the company performance is declining and thus
there is a need for new strategies to ensure long-term growth (Asean Affairs,
2009). The company must make a comprehensive plan to ensure that it remains
profitable in the long-run. It must implement strategies that favor growth and
cut losses where possible.
Seminar
Question Five
Coca Cola Five Forces
Analysis
1 Minimal Threat of
New Entrants
There is a low threat from new entrants in the
market. This is because entry is low due to the high initial cost require to
operate sufficiently in the market. The new busunesses increase competation and
cut profitability.
2. The threat from
substitutes.
Today the many forms of substitute beverages
that have a significant impact in the beverage industry (The Coca-Cola Company,
2011). Health concerns by consumers have also increased, and more people are
dropping the coke for other beverages.
3. Minimal threat
from suppliers.
The main suppliers of
the company are bottles and ingredient suppliers. The commodity ingredient
suppliers have low bargaining power that is
an added advantage to the organisation in terms of cost of production
(The Coca-Cola Company, 2011).
4. Moderate
Bargaining Power of Buyers
Lare groceries,
supermarkets, restaurants, and convenience stores are the main buyers from Coca
Cola, and they have strong bargaining power which can affect prices. The
company should work on reducing the production cost through economies of scale
and buying from cheaper markets. This will ensure that the strong burgaing
power moderately affects profitability.
5. Strong
competition from Pepsi.
The main competitor of
Coca Cola is PepsiCo that been rival more than a century now with the famous
cola wars (The New York Times, 2003). The two brands have tried to stake a
claim in the market.
Conclusion
In conclusion, Coco
Cola company has a low level of threat from suppliers and needs to work on
diversifying its products to ensure it competes will the beverage brands in the
market. The company needs to come up with new and innovative products to ensure
that it stays ahead of other major brands.
Seminar Question Six
After
successful, completing the PESTEL analysis and SWOT analysis, the Mckinsey 7S
can be used to complement the two analyses
(Capon, 2009). The McKinsey 7S provide
more in-depth understanding of the current condition of the organization and
its future. The 7S, which are strategy, structure, systems, skills, staff, style, and shared values enable the decision maker to evaluate both the head element,
which are tangible in nature and easy to control, and a soft, intangible
element in the operation of the organisation (Stacey,
1996.)
Research (Robbins and Coulter, 2008)
suggests that all the 7S are
interdependent and can be used after looking at both the external and internal
business environment. The 7S act as complements to help in understanding how
various conditions in the organisation are working, and this will help in
determining the nature of the decision to make.
Seminar
Question Seven
The cause of either cash user, cash generator
classification is the relative market share and the relative mark growth. In relative market share, the ratio of the market share
of the organisation’s product or service to the share of the market leader is determined.
This gives a analysis of competition in the marketplace. At Market
growth rate, rapid growth offers greater opportunities to generate wealth. It
also gives rise to opportunities to develop products, services and markets.
Combining the two aspects, we get BGG matrix (Slack et al., 2003).
An organization
may make a decision in continuing its production even after it has reached its
low returns stage if management is looking for alternatives and if they have
not reached the duration agreed to produce a product (Stark, 2011).
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The value
chain shows the flow from research to teaching of students. The value chain has
both the primary and the supportive activities that take place in a university
organization.
To reduce
the cost effectiveness of the value chain, all process should be put under a
collective system that combines all the process
(Dawson, 1996).
Seminar
Question Nine
Ryan Air, Rolls Royce and BMW competitive advantage
Position of these
organizations in the Porter Generic Strategy Model
Low cost Differentiation
Ryan Air ensures it produces at low
cost while BMW ensure it has many varieties and Roll Royce is trying to
differentiate its products.
Seminar
Question Ten
University of Huddersfield Stakeholder Analysis
Stakeholder Analysis
Discussion of Findings
The entire stakeholders except
WYLLN Partner Institutions have a high interest and importance WYLLN Partner
Institutions has a medium importance level. This means that the University of
Huddersfield should collaborate with all the organization as they have very
significant interests and importance to the university (Yoon, 2002).
Conclusion
The paper has looked at various
aspects in relation to the organization that help in understanding an
organization structure and analysis the environment so to make the correct
strategic decisions.
References
Asean Affairs, 2009,
Malaysia’s Proton Still Needs Government Support. Available at :<
http://www.aseanaffairs.com/page/malaysia%27s_proton_still_needs_government_support>
[Accessed 12 June 2014]
Baligh, H. H. 2011. Organization
Structures: Theory and Design, Analysis and Prescription. Springer.
Capon, C, 2009, Understanding the Business Environment. New Jersey: Pearson Education.
Choo, C, & Bontis, N, 2002. The Strategic Management of
Intellectual Capital and Organizational Knowledge. Oxford: Oxford
University Press.
Cole, G.A., (2004). Management Theory and Practice, 6th ed.
Thomson Learning.
Dawson, S, 1996, Analyzing Organizations.
Hampshire: Macmillan.
Henry, A, 2011, Understanding Strategic Management. 2nd ed. Oxford:
Oxford University Press.
Kinicki, A., & Williams, B, 2012. Management.
McGraw-Hill Higher Education.
Robbins, S, P & Coulter, M, 2008. Management. New Jersey: Pearson
Prentice Hall.
Schermerhorn, J, R, 2011. Introduction to Management. New Jersey: John
Wiley & Sons.
Slack N et al., 2003, Cases in Operations Management. New Jersey: Pearson
Education
Stacey, R, 1996. Strategic
Management and Organizational Dynamics. 2nd ed. London: Pitman.
Stark, J, 2011. Product lifecycle management.
Springer London.
The Coca-Cola Company, 2011, Annual and Other Reports 2008 – 2010.
Available at:
<http://www.thecoca-colacompany.com/investors/annual_other_reports.html>(Accessed
12 June 2014)
The New York Times,2003 . Coke Makes Up with Burger King over Rigged
Test of Frozen Drink. Available at <http://www.nytimes.com/2003/08/02/business/coke-makes-up-with-burger-king-over-rigged-test-of-frozen-drink.html
(Accessed 12 June 2014)
Yoon,.2002. Development of a Structural Model for Tourism
Destination Competitiveness from a Stockholder’s Perspective. Unpublished D
Phil Dissertation. Virginia Polytechnic Institute and State University,
Virginia.27-33.
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